Sync

Problem

Planners assume you have the same energy every day of the month. Productivity can drop by 20 to 30% in some menstrual phases, which we estimated adds up to around 23 lost productive days a year. That is a planning problem, not a willpower problem.

Approach

• A model of the person, not the calendar. Sync combines cycle phase, chronotype and how your energy is actually going today.
• Recalibrates in real time. When the day shifts, the plan shifts with it instead of leaving you behind.
• Shipped, not just pitched. We drove up from Dublin with a car full of ideas. A Riley period-care product in the venue’s bathroom sparked the theme, and ten minutes before the demo we bought a domain, found a quiet corridor to rehearse, and put a live proof of concept online.

Team

Built with Faith Olopade and Martha Ryan. The same idea, that systems should adapt to people rather than the other way round, also runs through Clarity Layer.